Our Story
The Fallooza Fall Festival began in 2020 as Firefest, a massive fireworks show which raised $74,000 for the Sheboygan County Food Bank and the Plymouth & Elkhart Lake fire departments. Firefest was canceled in 2021 because of Covid, but returned in 2022 with a new mission under the name Fallooza.
Our founder Lee Gentine, who was celebrating 3 years of sobriety in 2022, realized there was no large event in the county that raised money for mental health and addiction. Alongside Jackie Jarvis and many other volunteers, he transformed Firefest into a live music festival benefiting the very mental health and addiction services that helped him while he was recovering from addiction. Despite fears about how the changes would be recieved, Fallooza 2022 was a major success and the event has returned to Plymouth every year since.
Today, our mission is to create hope and positive change by supporting the health system and bringing awareness to the problem of mental health and addiction in our community. Since 2022 we have raised $375,000 for our beneficiaries, and plan to continue our mission for many years to come!
our Beneficiaries
Mental Health america, lakeshore
Mental Health America Lakeshore is an affiliate of the nation’s leading community-based nonprofit, MHA, dedicated to addressing the needs of those with mental illness. Since 1953, their mental health resource agency has promoted mental wellness through education, prevention programming, advocacy, and resource referrals for care and recovery.
Samaritan’s hand
Samaritan’s Hand, Inc. is the only Faith-based, non-profit, drug & alcohol outpatient clinic in Sheboygan County. Adults that are dealing with or have had a struggle with substance abuse may attend services provided there, including AODA Support Meetings, Bible Studies, AODA 12-week groups, Individual sessions or Relapse Prevention Group.
rogers behavioral health, Sheboygan
Rogers Behavioral Health is a not-for-profit, independent provider of specialized mental health and addiction treatment. As one of the largest behavioral healthcare systems in the United States, Rogers offers highly effective, evidence-based treatment that helps people reach their full potential for health and well-being.
Pathways to a better life, LLC
Pathways to a Better Life is a residential treatment center for adult men and women recovering from drugs & alcohol. Founded by Susan Bettie after watching her daughter struggle with addiction, Pathways aims to provide a peaceful and supportive environment for those struggling with addiction and their families to heal.